by Jonathan Rick on Mashable
Don’t write the same headline for both the article and the page. The difference is that an article title is what you show your readers, and a page title is what you show search engines. (With a good plug-in, like Page Title for Drupal or WordPress SEO for WordPress, you can rig most content management systems to separate the two.)
For those looking to wring every drop of SEO juice out of every article, there’s a fourth arrow in your quiver: themeta description. It is from here that Google often pulls the two-line “snippet” displayed for each webpage.
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