Showing posts with label Facebook persona. Show all posts
Showing posts with label Facebook persona. Show all posts

11 May, 2012

New ‘Facebook Terms and Policies Hub’ Answers Your Policy Questions

New ‘Facebook Terms and Policies Hub’ Answers Your Policy Questions
11/05/2012 by Sonia Paul on Mashable

Facebook, infamous for its changing policies and confusion among users about what they’re getting themselves into when they use the world’s largest social network, has finally aggregated all its terms and policies under the same roof.

That roof — Facebook.com/policies — contains, in the words of Facebook, “Everything you need to know, all in one place.” The Facebook Terms and Policies Hub, as it’s called, is clear and easy to navigate, with headlined links and sub-headlines. However, all of these links actually lead to a lot of information.

Clicking on the three big links — Statement of Rights and Responsibilities, Data Use Policy and Community Standards — leads you to details about privacy, account security and how your information is shared. It also links to information about Facebook’s position on just about everything controversial on the Internet, and by extension, on Facebook. Violence, bullying, hate speech, nudity and intellectual property are just a few of the issues on which Facebook has a firm stance.

The policies portal also has links regarding ads and sponsored stories, credits, pages, platform payment terms, promotions and branding resources.



A spokesperson for Facebook released the following statement regarding the new hub:

“This week, we began rolling out the Facebook Terms and Policies Hub, a central resource for all of our policies. Our hope is that this new resource will make our policies more transparent and accessible for the people who use Facebook by offering easy access to answers to specific policy questions ranging from platform to ads to content.”

With the range of policy questions aggregated under the Facebook policies hub, it’s a reminder of just how expansive the world’s largest social network is — and how important it is for users to keep up with Facebook as it continues to expand. Facebook privacy has always been a contentious issue among users, but the inclusion of topics like sponsored stories and page information under the same “policies” roof emphasizes something important: There are many different sides of Facebook. It’s not just a social network — it’s a business.

Are you satisfied with Facebook’s new terms and policies hub? Sound off in the comments.


Source: Mashable

03 April, 2012

Pepsi Next Gets Comedians to Impersonate You Based on Your Facebook Profile

Pepsi Next Gets Comedians to Impersonate You Based on Your Facebook Profile

By Todd Wasserman on Mashable


Pepsi is taking Facebook-based narcissism to a new level with a campaign that gets comics to impersonate you based on your profile on the social network.
The beverage giant has linked with longtime partner Funny Or Die for a program that will choose consumers for an online taste test for Pepsi Next. Since users can’t actually taste the cola online, Pepsi has opted for the next-best thing: comedians attempting to simulate you will try the drink.
Such fans will opt in to be chosen. “We’ll analyze their Facebook persona,” says Shiv Singh, head of digital for PepsiCo Beverages. “It will be very close to who they actually are. We have improv comedians on standby.” The shoot will take place in Los Angeles over five days, using four simultaneous sound stages and 12 Funny or Die improv comedians. The fan videos will then be edited and posted back to selected users in approximately 24 hours of the shoot.
To give a taste of how the program will work, Pepsi, Funny Or Die and ad agency partner The Barbarian Group have created three videos. The video above is an explanation of the program by comedian Rob Riggle. The two below goof on Gary Vaynerchuk, the YouTube-based wine expert and Internet meme Scumbag Steve.
Pepsi Next, a mid-calorie soda with 60% less sugar than Pepsi’s flagship beverage, is being released this spring with distribution in Walmart and national sampling. The Facebook program combines the thinking behind programs like Intel’s “What About Me?” app and Old Spice’s 2010 “Responses” campaign to create what the brand hopes will be a viral phenomenon.
What do you think? Will you try the program? Will it get you to try Pepsi’s new soda? Sound off in the comments.
Internet Taste Test - Gary Vaynerchuk

Internet Taste Test - Scumbag Steve

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