T-Mobile Ad Shows Signs of Rebranding Efforts [VIDEO]
by Samantha Murphy on Mashable
Peter DeLuca, T-Mobile’s SVP for brand, advertising and communications, says the ad is about “challenging the status quo and taking bold steps in the marketplace as a challenger brand.”
“The makeover from the girl-next-door to an edgier, more tech-savvy and spirited Carly is synonymous with the evolution of the T-Mobile brand,” DeLuca adds.
Do you like the new approach? Is T-Mobile smart to embrace a new “Alter Ego” strategy to focus more on its faster 4G network? Let us know in the comments.
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