Adult movie studio Vivid Entertainment wants HTC to change the name of one of its smartphones, HTC Vivid, as it fears users might think the two are somehow connected.
Vivid Entertainment has sent HTC a cease & desist letter, threatening legal action if HTC doesn’t change the name of the smartphone by next Monday, Nov 21.
HTC Vivid “creates the false impression that your company and your company’s products are affiliated, connected, or associated with and or sanctioned by Vivid Entertainment,” said Vivid’s attorney Mark Hoffman in a statement.
While it’s a bit far fetched to believe consumers would confuse a smartphone with a porn studio, it is true that Vivid offers content through a variety of digital channels, including smartphones.
HTC did not comment on the matter.
Vivid Entertainment has been around since 1984 and is considered to be one of the biggest adult movie studios. It produced thousands of adult movies, including the infamous Paris Hilton and Kim Kardashian sex tapes.
[via TMZ]
