by Christina Warren on Mashable
Simon Fuller’s XIX Entertainment has partnered with yap.TV to create an immersive second-screen experience around the multilingual international hit ¡Q’VIVA!.
¡Q’VIVA! The Chosen is reality competition show featuring Jennifer Lopez, Marc Anthony and Jamie King as they travel across Latin America in search of “The Chosen Ones.” The best talent is brought back to the United States and tasked with becoming part of a big Las Vegas show dubbed “the greatest Latin show ever.”
The show debuted in January on Univision and an English-language version first aired in March. Thus far, the show has more than 30 million viewers worldwide.
We write a lot about social TV and the second-screen apps and experience, but it’s almost always in the context of English-only programming focused on U.S. audiences.
That’s what makes the ¡Q’VIVA!/yap.TV partnership unique. Rather than simply looking to recreate the same old staid second-screen experience, yap.TV and the ¡Q’VIVA! producers looked at how to reach fans across the international and multilingual spectrum.
Although yap.TV has its own iOS app, the platform is also accessible on other platforms thanks to HTML5. That means Latin American viewers can access the yap.TV ¡Q’VIVA! experience from other mobile devices. and HTML5 means BlackBerry — a device popular in Latin America — can still get support, even without a native app.