15 March, 2012

How Product Announcements Affect Apple’s Stock Price [CHARTS]

How Product Announcements Affect Apple’s Stock Price [CHARTS]
March 09, 2012 By Matt Silverman For MASHABLE

Much of Apple’s market value hinges on the reception of its products. Will people love the new iPad? Will the next iteration of the iPhone change the mobile game?

Product announcement events are so important to Apple’s marketing that they can really move the needle on the company’s stock price.

SEE ALSO: How 9 Tech Giants Traded After Going Public [INFOGRAPHIC]
In the wake of Apple’s latest revelations, we thought it prudent to see how the stock price has been affected by product announcements of the past. Once again we’ve turned to our friends at Statista to chart the data, and as you might glean from even a cursory glance, the numbers tell a story of steady anticipation, followed by a steep decline, returning the stock close to or below its original value. The main exceptions to this rule were the original iPhone (announced in January 2007) and the iPad 2 (March 2011).

What do you make of these charts? Are they normal market fluctuations, or a sign of over-hype? Share your thoughts in the comments.


Graphic courtesy of Statista.com.
Thumbnail courtesy of Flickr, Stuart Caie.

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