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12 March, 2012

Crowdsourced Kitchen: How Two Journalists Made Cooking Social Again

Crowdsourced Kitchen: How Two Journalists Made Cooking Social Again [VIDEO]
December 08, 2011 by Mashable Video


Food journalists, Amanda Hesser and Merrill Stubbs, met while working together on the New York Times Cookbook. As they wrote the book, the noticed a shift in the online foodie community from content consumption to creation and hatched an idea for a crowdsourced site that would act as a filter for all that content. That idea led to the launch of Food 52, an online community for food enthusiasts.
Watch the interview to learn about how their site takes advantage of crowdsourcing, partnered with Whole Foods and the importance of communicating an idea to investors.
Thanks to Mike Brown for hosting our shoot at AOL Ventures.
Follow Venture Studio, in association with Mashable, which is brought to you by Square1 Bank. The show is hosted by Dave Lerner, a 3x entrepreneur and angel investor. You can follow him on Twitter here.
Disclosure: Host David Lerner is an investor in Food 52.

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