By Lauren Indvik For Mashable
Twitter is swiftly bringing more of its Promoted Products to its apps for iPhone, Android and the mobile web (m.twitter.com).
The short-messaging service announced Tuesday that it has updated its iPhone and Android apps to display Promoted Accounts.
Promoted Tweets in the timeline (pictured) will be introduced “in the coming weeks,” Twitter said in a blog post. Some of those Promoted Tweets may appear at the top of users’ timelines from brand they already follow, the company added by way of warning.
Twitter was careful to note that as users scroll down their timelines, Promoted Tweets will flow with them. Users complained loudly when Twitter rolled out the “Quick Bar” — more commonly referred to as the “dickbar” — last March. The bar hovered at the top of screens as users scrolled, prominently displaying a rotating list of trends, including those paid for by sponsors. The Quick Bar was removed within a month of its release. The new version of Promoted Tweets for mobile appears to be Twitter’s more user-friendly compromise.
Advertising accounts for the bulk of Twitter’s revenues. The company generated $139.5 million in ad sales in 2011, according to estimates from eMarketer. Ad revenues are expected to grow 86.3% to $259.9 million this year.
