Porsche Unveils High-Tech SUV, Sleek Sports Car to U.S. Market
By Samantha Murphy on MashableAhead of the 2012 New York International Auto Show, Porsche introduced on Tuesday its first diesel-powered vehicle to the U.S. market, as well as the latest model in its ultra-sleek Boxster sports car line.
The Cayenne Diesel SUV — which will debut in the U.S. in September — is extremely energy efficient. In fact, it’s said to be 30% more fuel efficient than an equivalent gasoline engine and travel 28 miles per gallon of fuel.
“You can take the Cayenne Diesel from New York to Indianapolis about 740 miles away on a single tank of fuel,” Porsche president and CEO Detlev von Platen told Mashable during the company’s New York International Auto Show kickoff event.
Powered by a 3.0-liter V6 turbo diesel engine and delivering 240 horsepower, the Cayenne Diesel can go from 0 mph to 60 mph in 7.2 seconds and reach a speed of 135 mph.
It was designed to meet strict emission standards and includes selective catalytic reduction (SCR) technology to help reduce NOx (oxides of nitrogen) emissions.
“The technology of diesel has become much cleaner over the years and the perception of it in the U.S. has also changed in time,” von Platen said. “The Cayenne Diesel is actually a very quiet and light car — much lighter than its competition.”
The Cayenne Diesel was introduced in Europe in 2009 and will join its existing sister line of vehicles in the U.S., including the Cayenne, Cayenne S, Cayenne S Hybrid and Cayenne Turbo models. The base price for the Cayenne Diesel is $55,750.
Porsche also revealed its third-generation 2013 Boxster, which received its first all-new design since its debut in 1996.
The 2013 Boxster features a 260-horsepower flat-six engine, while the Boxster S — priced at $10,000 more — comes with a 315-horsepower engine. The vehicles also tout a longer, lower and wider chassis, which is the internal frame, to help the car weigh about 77 lbs. less than its former model.
Boasting a fully-electric convertible top, the Boxster will be introduced to Porsche dealer showrooms later this summer. The Boxster will be priced at $49,500, while the Boxster S will cost about $60,900.
Like many car manufacturers today, Porsche is also adding new features to its internal entertainment and navigation systems.
It will introduce HD Radio to its new cars in 2013 and is working on introducing a feature that allows vehicle owners to take photos from their phone and display them on the navigation screen.
“We are focusing on new technologies and entertainment within the car, but first and foremost, we focus on the car itself,” von Platen said. “It’s important to introduce technologies like the automatic start and stop function, which saves a good amount of fuel economy, before we narrow in on the screen size we want to introduce for internal entertainment.”
However, he noted that adding new technologies within the car for entertainment purposes is still top of mind.
“It doesn’t mean we’re not interested in it though — we’re very interested in it,” von Platen said. “We are always looking toward innovation and we will continue to do so in the future.”