Oscar de la Renta Sells Runway Look Exclusively Through The Fancy

Oscar de la Renta Sells Runway Look Exclusively Through The Fancy
May 21, 2012 by Lauren Indvik on Mashable


After releasing a range of affordably priced accessories and fragrance products exclusively through its Facebook shop, Oscar de la Renta is now testing social media users’ appetites for more expensive merchandise. Shortly after debuting at ODLR’s Resort 2013 show in Manhattan (and online) Monday afternoon, the company made available a sequined baseball tee for $2,490 on the website of Pinterest rival The Fancy.

Given The Fancy’s relative infancy (the site was launched last year and has around 750,000 registered users, compared to six-year-old Facebook’s more than 900 million) and that it has yet to move high-end merchandise in any significant quantities, the initiative seems more of a publicity stunt than a genuine sales effort. As Oscar de la Renta CEO Alex Bolen observed in an interview with Mashable last month, the company is motivated to partner with people and platforms that “have momentum” in order to get people “to spend time paying attention to [Oscar de la Renta], not [its] competitors.”

What do you think of the initiative? Is this a step in the right direction for ODLR? What kinds of merchandise would you be interested in purchasing immediately after a runway show, and through what channels?



Source: Mashable.com

Want to Shop With Your Friends Online? Try This Site

Want to Shop With Your Friends Online? Try This Site
22/05/2012 by Lauren Indvik on Mashable

Name: Motilo

Quick Pitch: Shop and style fashion products with your friends.

Genius Idea: Like going to the mall with your best friend, online.

Sofia Barattieri and Maysoune Ghobash wanted to shop together. The best friends and former shopping buddies had suddenly found themselves on separate parts of the globe, and missed being able to suggest items and get feedback from each other when perusing for clothes and accessories in their favorite stores.

And so they were inspired to launch Motilo in April 2011. The site, which nabbed “Most Innovative Website” at the Guardian Awards for Digital Innovation earlier this year, serves up a feed of fashionable items from retailers like Net-a-Porter and Farfetch, which girls can assemble into outfits, a la Polyvore. While they’re browsing, they can chat with their friends to praise a certain blouse, or recommend a different pair of earrings.

When they’re finished browsing and styling, users can click through to purchase their looks from their respective retailers.


It’s a well-designed site, and a neat solution for those content to shop from the (mostly high-end) retailers included. For those who tend to shop from other retailers — a Banana Republic, say, or Ann Taylor — the experience is less seamless; users can still swap links and discuss products, but they will be unable to style items or click to purchase when they’re done. As Motilo expands its range of retail partners and its mobile offerings, we can see this improving, however.

Try it for yourself and let us know what you think.

Image courtesy of Flickr, andrewarchy







Source: Mashable

Tablets Are a Dream Come True for Retailers [INFOGRAPHIC]

Tablets Are a Dream Come True for Retailers [INFOGRAPHIC]
by Zoe Fox on Mashable

Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience.

That’s a good thing for retailers. Tablet users prefer to use tablets at home, an environment where they’re more likely to buy. This Milo infographic breaks down the trends in tablet use and retail.

According to an eMarketer report, tablets will be adopted even more quickly in the U.S. than smartphones. By 2014, more than one-third of U.S. Internet users will have tablets, meaning now’s the time for retailers to be looking toward the mobile shopping experience.

Milo makes one key recommendation for retailers: 31% of tablet users compare prices on their device before purchasing in a brick-and-mortar store. This trend means even retailers not specializing in e-commerce should be sure to optimize their stock for tablet shoppers.

What’s your preferred device for online shopping? Are you a desktop loyalist or tablet adopter?