This Olympic Moms Video Will Make You Cry

This Olympic Moms Video Will Make You Cry
by Joann Pan on Mashable

As athletes get ready to take the global stage during the London 2012 Olympic Games less than 100 days away, Procter & Gamble has released a new ad praising mothers worldwide. Press play and cue the waterworks.

In three days, the video has received over 700,000+ views on YouTube. P&G, the personal care and cleaning products giant and Olympic partner, released the “Best Job” video in anticipation of the summer games.

The video, directed by Alejandro González Iñárritu, features mothers on four continents in London, Rio de Janeiro, Los Angeles and Beijing. These inspirational women raising their young Olympians are the true champs.

The “Thank You, Mom” campaign is the largest in the company’s 174-year history, according to a P&G press release. It ties in social media and print elements.

On the official “Thank You, Mom” Facebook Page — with over 510,000 likes — the company connects its consumers with posts about its products, Olympics news and athlete updates. There’s also an app within the page where sons and daughters can thank the maternal figures in their lives with a video, pictures or a simple message.

Tell us in the comments if this video made you weep.

Thumbnail image courtesy of P&G

Source: Mashbale.com

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Apple unveils Mac OS X Mountain Lion

Apple unveils Mac OS X Mountain Lion
Apple ships developer preview of operating system update, which will integrate Twitter and other iOS apps
Apple's Mountain Lion OS X update will integrate Twitter. Photograph: Apple
Apple has released a preview of its next update for the Mac operating system, dubbed Mountain Lion.

The revamped OS mirrors several features of the flagship iPhone and iPad, including a new messaging app and Twitter integration.

"The Mac is on a roll, growing faster than the PC for 23 straight quarters, and with Mountain Lion things get even better," said Philip Schiller, Apple's senior vice president of worldwide marketing.

"The developer preview of Mountain Lion comes just seven months after the incredibly successful release of Lion and sets a rapid pace of development for the world's most advanced personal computer operating system."

Mountain Lion will introduce popular iOS apps such as Messages, Notes, Reminders and Game Centre to the Mac for the first time.

The new operating system will be compatible with iCloud, Apple's cloud-based storage system for music, films and other media. It will also introduce AirPlay mirroring, meaning Mac owners will be able to stream video content from their computer to a TV using Apple TV.

Apple said the Messages app will replace iChat and will allow users to send unlimited messages, photos and videos from their computer.

Apple chief executive Tim Cook said the latest release brings the Mac software closer to the iOS system on the iPhone and iPad.

"We see that people are in love with a lot of apps and functionality here," Cook told the Wall Street Journal in an interview published on Thursday. "Anywhere where that makes sense, we are going to move that over to Mac."

Cook did not rule out the possibilty of Apple using the same microprocessor chips in its iPhones, iPads and Mac computers, saying: "We think about everything. We don't close things off."

Microsoft is expected to release its new operating system, Windows 8, later this year. Like Apple's Mountain Lion, Microsoft has borrowed features popular on smartphones running its Windows Phone system.

Cook denied to the Wall Street Journal that Microsoft was keeping the heat on the world's most valuable company. "I don't really think anything Microsoft does puts pressure on Apple," he said.

The new software will go on sale from the Mac App Store in late summer this year, Apple said. The California-based company sold a record 5.2m Macs in the quarter ending in December, up 26% from the same quarter in 2010.


Source: Guardian