by Brian Anthony Hernandez on Mashable
Meme machine Ryan Gosling (or someone pretending to be the heartthrob actor) has set up a Twitter account that encourages people to hunt for 200 Easter eggs hidden in New York City.
Each egg includes a picture of Gosling and clever Easter-themed messages such as “Hop on over to my house already.” The slips of paper are signed, “Happy Easter from Ryan Gosling. Tweet your egg @GoslingEaster.”
That Twitter handle has been tweeting clues to the colorful eggs’ whereabouts, interacting with followers and congratulating people who have found them.
Digital strategist Leigh Ferreira found eggs after prodding @GoslingEaster for help (see tweets below). “It was a fun use of Twitter and @GoslingEaster was egging us on,” Ferreira told Mashable.
Update: The creator of @GoslingEaster is advertising copywriter Jenna Livingston, who told Mashable she is not connected to Gosling in any way. “I did this project to follow up with another project I did earlier in the year that went viral — Starbucks Spelling,” Livingston says. “I had a blast doing that, and interacting with people, so I figured why not try something else and see if it can go viral, too.”
Ferreira was at brunch with friends when she decided to venture over to the nearest park, Sara D. Roosevelt Park. “There were two other eggs near the one we found. Two had notes, the other was just the plastic egg,” she says. “We read the note, took a pic and left it for others to find.”
The festive Twitter account was created on Saturday and has tweeted 242 times. One-hundred fifty accounts follow @GoslingEaster.
“The reception has been great,” Livingston says. “People are really loving stumbling upon eggs, as well as hunting for them on their own. Who knew! I don’t know how many eggs have been found, the number keeps changing throughout the day.”
New Yorkers, have you discovered any of the eggs? If so, share an image of it and the message in the comments below.
Source: http://mashable.com/2012/04/08/ryan-gosling-easter-eggs/#
